Reminders of Racism in Modern Brazil

When I was in Brazil, I’d occasionally encounter people who repeated the Freyrean idea that Brazil isn’t racist in the ways the US was due to the greater variation in skin-color in Brazil and the absence of Jim Crow-style laws. Of course, this is a red herring that presumes racism only takes one form, and throughout the twentieth century, something against which people like Abdias do Nascimento actively fought. And of course, then, this week provided three ugly and disgusting reminders of how far the myth of a racial democracy is from the reality of modern forms of racism in Brazil.

First, at a São Paulo fashion show, Brazilian models “celebrated” black women by wearing brillo pads on their heads in an attempt (misguided at best, intentionally racist at worst) to “emulate” Afro-Brazilian hair. And the “homage” is even worse than it sounds, given that the Portuguese word for brillo, bombril, is also a negative term for kinky hair. Of course, this “fashion” show isn’t an isolated case; the Brazilian fashion industry is notoriously racist, regularly seeking white woman models with blonde hair, blue eyes, and European features to serve as the paradigm of true “beauty.”

Sadly, racism can and take on even more violent tones than the discursive violence of bigotry on the catwalk, and we got another reminder of that fact this week in Brasília, where four girls murdered a 12-year-old girl simply because she was black.

And to be clear, racism isn’t limited to those of African descent. Indigenous peoples who had tried to protect their home in a buiding near Maracanã stadium, where the 2014 World Cup final will be held, were forcibly and violently removed yesterday, with over 200 police officers using tear gas and pepper spray against urban indigenous peoples and protestors [some images NSFW] who had made the building their homes. Of course, the removal was part of broader efforts to forcibly relocate Brazil’s marginalized populations, including the poor, as it attempts to “renovate” the city for the upcoming World Cup and 2016 Olympics. Nonetheless, yesterday’s eviction of native peoples was particularly ugly; as one comment on Twitter put it, “It’s been 500 years that white men have been exploiting the indigenous people of this continent (Brazil).”

To be clear, it’s not like Brazil is the only country with its own problems of race – such bigotry, hatred, and racism exist throughout the world. Nonetheless, the past week has provided a very brutal reminder of just how wide the gap between the rhetoric of a “racial democracy” and actual social relations in Brazil still are.

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About Colin M. Snider

I have a Ph.D. in history, specializing in Latin American History and Comparative Indigenous History. My dissertation focused on Brazil. Beyond Latin America generally, I'm particularly interested in class identities, military politics, human rights, labor, education, music, and nation. I can be found on Twitter at @ColinMSnider.
This entry was posted in Brazil, Indigenous Peoples, Race in Brazil, Race in the Americas, Racism, Rio de Janeiro, São Paulo. Bookmark the permalink.

2 Responses to Reminders of Racism in Modern Brazil

  1. Randy Paul says:

    Re: the fashion show, unbelievable! My wife’s cousin, Felipe Anibal, (you can google his name) now working in the US as well, is a fashion model, but of course being male, let’s him get away with being a bit moreno.

    His ex-girlfriend was a blonde blue-eyed carioca model. I have never accepted the Freyrean view of Brazilian society. I’ve just seen too much to believe otherwise.

    BTW, for what it’s worth bombril is also slang for pubic hair, leading to one of those wonderful slang expressions to have sex: amassar o bombril.

  2. agogo22 says:

    Reblogged this on msamba.

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