The New Cola Wars?

Pepsi finds itself with a new, more dangerous rival than Coca-Cola:

 Banners signed by a cult-like Mexican drug gang say that cartel members launched firebombing attacks on a PepsiCo. subsidiary because they believe the snack company let law-enforcement agents use its trucks for surveillance.

Five Sabritas warehouses and vehicle lots were attacked Friday and Saturday in the Mexican states of Michoacan and Guanajuato. Officials say four alleged members of the Knights Templar cartel have been detained in the case, which they link to extortion. At least 10 banners hung around the city of Apatzingan on Thursday accuse Sabritas of ferrying government agents.

Fortunately, Pepsi is not without its own resources and allies. Stephen Colbert, for one, is not going to take this sitting down.

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About Colin M. Snider

I have a Ph.D. in history, specializing in Latin American History and Comparative Indigenous History. My dissertation focused on Brazil. Beyond Latin America generally, I'm particularly interested in class identities, military politics, human rights, labor, education, music, and nation. I can be found on Twitter at @ColinMSnider.
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